Lipton New Year Events
In the last weeks of 2015, we held a New Year's Eve event in cooperation with the brand team of Lipton Ice Tea to remind children of traditions associated with the New Year. We also set up a New Year’s Eve street with Lipton Ice Tea and re-introduced the tradition of sending postcards, which has almost disappeared thanks to modern technology. Shot within a custom-made display cabinet, the photos were printed as postcards. Children also enjoyed chestnuts, popcorn and Lipton Ice Tea served by the fireplace. In the course of three weekends, a total of 4,000 postcards were printed and the event overall reached a total of 25,000 people.